Introduction of Nike, Inc. 

Nike is one of the powerful brand and very known across the world, known as Nike Inc. Nike is an American multinational corporation, their very own brand made it very popular by selling their sports accessories, not just they are selling accessories. They are engaged in the development, design and worldwide marketing and sales footwear, apparels, equipment, accessories and their services. The company was founded by Phil knight and Bill Bowerman on January 1964 as Blue Ribbon Sports. They officially changed their brand to Nike, inc. on may 1971. Nike make products for a lot of sports including “Skateboarding” and Golf accessories and apparels. Nike trademarks are their Sport shoes and they provide Nike sneakers for their customer around the world. Nike’s headquarter is in the city Beaverton Oregon in United States.

How  Nike, Inc. use the internet:

Throughout the years, Nike has been rapidly growing and keep stepping up their game with promoting their brand and products by the use of the internet. Facebook, Twitter and Instagram. These social media platform are the main platform that Nike uses to communicate and keep connecting with their customers around the world. By the use of the internet, they use it to sell their merchandise too. Nike use and make contracts with talented celebrities and athletes that are very popular in today’s world such as Michael Jordan (Basketball), Roger Federer (Tennis) and Cristiano Ronaldo (Football/Soccer). Nike has an application for Apple Iphone users too, the app can send you some notification if Nike released their new products. One of the special thing is, you can customize your sport shoe or sneakers whatever color you want and the best thing is you are doing it on your phone.

Besides that, Nike uses the internet to reach people that want an employment and work for Nike. And reaching complaints from their customers.

Problem-solvers. Status quo-challengers. Connectors. The roles of NIKE, Inc. Procurement employees stretch far beyond conventional procurement. The company’s relentless pursuit of product innovation and sustainable growth demands bold new ways of doing business – including supplier engagement. Nike Procurement partners with teammates around the world, securing the best supplier relationships to drive business success. The team maximizes the value and reach of the company’s investments in external resources: product materials, marketing services, digital tools, temporary labor, high-tech manufacturing equipment and other products and services to fuel business growth and sustainability. With expertise in market analytics, sourcing strategies, negotiation, supplier relationship management and more, the team brings procurement excellence to the rest of NIKE, Inc.

The marketing strategy of Nike rested completely upon a product image which is favorable and allowed it to develop into one of the best multinational companies after a while. ... The marketing strategy of Nike invests a lot in commercials and product promotion.